I led the social creative direction for Freeform’s annual Halloween campaign in 2016 and 2017, developing shareable content to build excitement for the season. A highlight was producing the “The Ultimate Halloween Slime” DIY video, which received over 3.5 million views on Facebook. A series of Instagram photo spoofs featured spooky twists, “Pause and play” Instagram stories invited audience interaction, and film-focused memes tied to relatable themes while encouraging tune-in.